We had the privilege of joining hands with Bonobos in their early days. This partnership with Bonobos, a men's clothing line, was a strategic move that allowed us to broaden our customer base. Most of our pants were purchased by women, so this collaboration opened up a new market segment for us. It was a win-win situation: while we expanded our reach to include more male customers, Bonobos was able to offer their clientele a showroom for their products. It was a valuable lesson in the power of strategic partnerships and the importance of continually evolving to meet the needs of our customers while boosting our sales.

We also teamed up with Tarbay, a remarkable jewelry brand from the beautiful Margarita Island of Venezuela. What makes Tarbay truly special is their commitment to uplifting underprivileged women in their community. Our partnership with them was more than just a business endeavor; it was a heartfelt mission to support their cause and amplify their impact. Together, we were able to introduce to our Soho clientele beautiful pieces that carried not just aesthetic value, but also a story of women empowerment and resilience.